A pet community of 8M+ followers

I started in 2011, when "pet KOL" wasn't even a thing yet. I was so obsessed with Alaskan Malamutes that I slept at the showroom for days. One puppy named Mật became the star — I filmed him for fun, and somehow "Chó Mật" ended up with millions of followers.

YouTube, Facebook, TikTok followed. Silver Play Button in 2017, Gold in 2018, another Gold in 2019. VTV1, VTV3 and NetLove invited me on air to talk about pet care — I said yes because it meant more families would hear the puppies' stories.

Fifteen years later, Mật Pet has placed over 10,000 pets into new homes and opened three farms in Mộc Châu, Sapa, and Saigon. I still believe every puppy is a new family, not a transaction. If your brand believes the same — let's talk.