pure energy for life · since 2011
Mật Pet Family — Vietnam's leading premium pet shop brand. Inspiring deep connections between people and their pets, for a decade and a half.
About Us
Founded in 2011, Mật Pet Family has spent over 15 years building a trusted presence in Vietnam's pet market. By spreading a positive message across social media, we have become the go-to brand for millions of families seeking a new companion.
Our vision: to become the most recognised pet brand in Vietnam. The Mật Pet Family team is obsessed with one question — how do we make every family's experience of bringing home a pet as special as possible?
Sub-brand 01
Founded 2011 · 5 core business verticals: pet matching, accessories, spa, hotel, health warranty.
Sub-brand 02
Founded 2023 · Vietnam's first pet farm · Mộc Châu — WTA 2022 Asia's leading nature destination.
Our journey
2011 — 2015
Sếp Mai starts with a passion for pets. Early days focused on Alaskan Malamutes — laying the foundation for Vietnam's first premium pet shop brand.
2015 — 2016
Mật Pet Family's brand identity takes shape. Core philosophy: emotion-first — welcoming a pet is a life moment, not a transaction.
2016 · 5-year milestone
Broader breed selection. Health warranty and purebred certificates introduced — the premium standard.
2016 — 2019
2017 YouTube Silver Button · 2018 first YouTube Gold Button · 2019 second YouTube Gold Button. Chó Mật becomes the most famous dog in Vietnam.
2019 — 2021
Expanded showroom, major investment in Spa & Hotel with a professional grooming team that places highly in international competitions.
2021 · 10-year milestone
10 years — thousands of families have welcomed pets from Mật Pet Family. Confirmed status as Vietnam's most trusted pet brand.
2021 — 2022
3-tier warranty process completed, 5-vertical business ecosystem finalized — standardising the customer experience.
July 2023
Bold investment in Vietnam's first pet farm concept in Mộc Châu, Sơn La (named Asia's leading nature destination by World Travel Awards 2022).
April 2025
Second Farm branch on the Sapa plateau, Lào Cai. Continuing the journey connecting pets with eco-tourism in the Northwest highlands.
February 2026
Mật Pet Farm arrives in the South for the first time, bringing the pet farm experience to millions of families in Ho Chi Minh City.
2026 · 15 years
Over 10,000 pets have found new homes. Community of 8.7M followers. 3-Farm ecosystem North–Central–South. Pet Care Portal /my-pet for lifetime family support. The journey continues.
By the numbers
0+
Pets rehomed
since 2011
0.0M
Community followers
FB · YT · TikTok
0.0B
Content views
across all platforms
0 yrs
Growing & trusted
since 2011
Thousands of families across Vietnam have welcomed pets from Mật Pet Family.
2 YouTube Gold Buttons (2018, 2019) · 1 Silver Button (2017) · Chó Mật — Vietnam's most famous dog · Regularly featured on VTV1, VTV3, NetLove on pet topics and industry growth.
Sub-brand 01 · Since 2011
0 years of building and growing. A professional grooming team placing highly in both domestic and international competitions. Purpose-built facilities with specialist equipment.
Sub-brand 02 · Farm Network
From Vietnam's first pet farm in Mộc Châu (2023) to a 0-branch ecosystem spanning the Northwest highlands and the South — Mật Pet Farm is becoming a must-visit family destination.
4 core business verticals at each farm
Mộc Châu — recognised by World Travel Awards 2022 as Asia's leading nature destination.
Media & Journalism
Mật Pet Family has been regularly featured on VTV1, VTV3 and NetLove covering pet topics and the growth of Vietnam's pet industry.
VTV1
Consumer finance · 2018
VTV3
Morning coffee · 2019
MCV Network
Visit door to door · 2021
MCV TV
Chat with Moms · 2023
0 years — we are always ready to be your companion on the pet-owning journey.
Mật Pet Family · Since 2011
15 years · 10,000+ families
